<p>Why the default 50/50 split is the wrong move when your treatment is more expensive than your control, and how cost-based sampling weights fix it</p>
<p>The post <a href="https://towardsdatascience.com/optimal-traffic-allocation-under-heterogeneous-variant-cost/">Optimal Traffic Allocation Under Heterogeneous Variant Cost</a> appeared first on <a href="https://towardsdatascience.com">Towards Data Science</a>.</p>